Course Overview
In an era defined by information overload, political polarisation, and AI-facilitated disinformation, the ability to communicate clearly, credibly, and strategically is more critical than ever. This course equips political actors, communicators, and civil society leaders with the tools to shape public narratives, counter falsehoods, and strengthen democratic engagement through effective political communication.
Set against the backdrop of Nigeria’s and Africa’s evolving political landscape, this course explores how digital media, public trust, and electoral credibility are influenced by narrative framing and communication strategy. Participants will gain practical, real-world knowledge and technical skills in speechwriting, message development, campaign strategy, media engagement, and online advocacy.
Delivered in a flexible online format, the course is designed to accommodate busy professionals. Participants can engage with content asynchronously while also benefitting from live interactions with leading political communication experts.
Learning Objectives
By the end of this course, participants will:
- Understand the principles and practices of strategic political communication
- Enhance their capacity to manage political narratives during elections, crises, and reforms
- Develop effective messages that resonate with diverse audiences
- Explore the intersection of politics, media, and digital disinformation
- Strengthen democratic accountability through transparent and engaging communication
Learning Outcomes
Upon completion, participants will be able to:
- Draft and deliver a compelling political speech tailored to a target constituency
- Design a campaign communication plan that integrates media, messaging, and mobilisation
- Develop content for digital platforms that adheres to ethical and persuasive communication norms
- Analyse media narratives and respond to disinformation using evidence-based strategies
- Engage stakeholders—including media, voters, and opposition—constructively and confidently
Target Audience
This course is ideal for:
- Government spokespersons and press officers
- Political advisers and party communication directors
- Members of parliament and their media aides
- Civil society advocates and democracy campaigners
- Communication professionals and political journalists
- Graduate students in political science, media studies, and public policy
Course Duration and Format
- Duration: 5 weeks
- Time commitment: 4–6 hours per week
- Delivery format:
- Interactive case studies and simulations
- Optional assignments and final project
Interactive Components
Participants will engage through:
- Peer discussion forums on current political events and campaign case studies
- Weekly quizzes and polls to reinforce learning and stimulate debate
- Scenario-based assignments, such as drafting a response to a media crisis or designing a manifesto message
- Live Q&A sessions with former government spokespersons, media experts, and political strategists
- Capstone project, where each participant develops a full political communication strategy for a fictional or real political actor